Builders running your own Facebook and Instagram ads, opened Meta and thought, “What the hell am I looking at?” Start here.
There are three core pieces:
CAMPAIGN = your goal.
AD SET = your people.
AD = your message.
Before you touch the creative, get clear on the work you want more of. Kitchens? Bathrooms? Knockdown rebuilds?
Keep each message focused on one service so the homeowner knows exactly what you can help them with.
Then test six different angles for that service:
• Your expertise
• Behind the scenes
• Materials and choices
• The homeowner’s problem
• Genuine project proof
• Your offer
One kitchen ad could talk about a cramped layout. Another could explain material choices. Another could show a completed project.
Same service. Different reasons to pay attention.
Review what is working regularly. Keep strong performers, improve weaker ideas and test fresh angles. A fortnightly check is a useful starting rhythm, not a reason to replace everything.
And choose your goal carefully. Traffic can send people to a destination. Leads is designed to collect enquiries or sign-ups. If you want enquiries, match your objective and performance goal to that action.
Clicks alone do not tell you whether someone has a project that suits your business.
Use useful lead-form questions to learn about suburb, timing, budget readiness and approval status. They can help you assess fit before quoting, although more questions do not guarantee better leads.
Save this before your next ad. Follow for more practical Facebook and Instagram ads tips.