Tools of the Trade

How do I manage 10+ overseas staff, run 100+ projects and keep myself super organised – the secret is in my tool bag. I can’t function without these awesome tools and I want you to too.

With so many on the market to choose, these are my ‘must haves’.

Active Campaign

Email Marketing. Marketing Automation. Sales CRM. Messaging. What made us get the credit card out was the Dashboard Deal manager which is integrated into an email marketing tool. Freaking amazing.

Google Drive

I love Google Drive, as I can share documents and spreadsheets with clients and team members. We can all be working on the same document at the same time, with a complete version history.

The documents also work perfectly on my iPhone – so I can pull up anything in a flash while I cruise around the city.

1 Password

You simply must take internet security seriously. You can not have the same password across online tech tools. Invest in a password manager. 1Password is the most loved tool by cybersecurity experts. I love it as I can share secure login information with my team without them seeing the actual password. So everyone’s working safer.


As a trained Graphic Designer – I simply jump into Adobe Photoshop and get creative – but Canva is changing this. Canva is a simple graphics tool which allows anyone to simply create amazing graphics. No previous design skills needed, just use their templates and get your social graphics sorted.


With hundreds of projects and campaigns running at the same time, it’s almost impossible to manage this without a project managing tool. Again – these guys have an amazing app – so as I jump on the train to work, I can see all my jobs, the status and where everything is at. very simple to use.


Social media is a massive time suck – but it doesn’t have to be. Managing accounts for your various social media channels can be a chore – but I like to spend 1 hour each monday and organise my whole week – how do I do this? Buffer. Buffer allows me to jump in and schedule everything all at once.


I love and use eCamm Live for all my Facebook live broadcasts. The ease of use for dropping and dragging in content straight into the live sequence is awesome.


If you want simple emails that’ll convert. Convert Kit is your number #1. The simplicity and automation tools are next level.


Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, chat, and webinars across mobile, desktop, and room systems.


It’s the walkie talkie you used in the 90s. Brilliant way to quickly let everyone know where you’re at. I simply jump into Voxr on my iPhone and let my Va’s know exactly what needs to be actioned. Sometimes words are better than text.

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